We can all sense a market that is tired of being green washed, pigeon-holed, and gas-lit. We are a creative agency looking to ditch the buzzwords and help you to cut through the noise.
Cutting through
Lochair
We worked with the creators of Lochair from the off, generating concepts for the identity. We moved around the concepts of natural, organic, local and therapeutic. Eventually encompassing two words, to creat a mental image and emotional impression by pre-existing associations.
“We wanted to be able to encapsulate certain feelings and memories, to be able to transport our minds back to the state of peace we felt whilst wandering through that forest; the mist permeating the air, cool on our faces - as the broken heather underneath our boots encapsulated us in floral earthy notes.“
Julie’s Kitchen
After the length of lockdowns, like a lot of business Julie’s Kitchen was seeking a fresh approach to take-out and deliveries. This now being the largest part of the business and with most growth potential. We sought to build a recognisable illustration set that drew the eye, was recognisable, multi functional and encouraged interest.
“To be able to make the customer’s mouth water, to capture their attention, to build recognition and, drive growth from just illustration - is powerful.”
Norse Brewery
We have been working with Norse since its very early stage development. Norse approached us to create brand concepts and a brand strategy, including brand feel, logo, copy, and roll-out in collaboration with the family-run team. We moved around the concepts of Norse mythology, slow-process artisanal brewing, viking concepts, and Norse Celtic art. Eventually encompassing a modern look with traditional patterns, around a clean minimalistic visual identity, expanding on familiar Norse preconceptions and forming an individual modern approach to the interpretation.
“Being based in Canada, working with Western Colours over in the UK has been great. Working remotely hasn’t created an issue at all, in fact it has made it easier for us to work in calls and meetings more frequently, but also easily fit around our busy schedules with not needing to physically attend meetings.”
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
